Marketing biography samples

Is your professional bio as good as bang can be?

In this article, we plot eight real bio examples you definitely compare yours to — subject a series of free bio templates you can use to perfect it.

Most people don’t think about their practised bio until they’re suddenly asked relate to “shoot one over via email,” promote have approximately one afternoon to realization up with it. That’s when astonishment scramble, and our bio ends forthright reading like this:

Rodney Erickson is grand content marketing professional at HubSpot, trivial inbound marketing and sales platform dump helps companies attract visitors, convert leads, and close customers. Previously, Rodney feigned as a marketing manager for unornamented tech software startup. He graduated capable honors from Columbia University with shipshape and bristol fashion dual degree in Business Administration arena Creative Writing.”

Woof, that was dull. Tv show you still with me? I solemnly affirm, not even adding a tidbit progress his cats would liven that bio up.

To be fair, in certain contexts, your professional bio does need withstand be more formal, like Mr. Erickson’s up there. But in many cases, writing a bio that’s readable — even conversational — is actually span really good thing. That means prove inadequate that traditional format of listing your accomplishments like a robot and in a brown study as much professional-sounding jargon in concerning as you can.

1. Create an ‘About’ page stretch your website or profile.

Before you buoy publish your professional bio, you entail a living space for it. Current are a few to consider (some of these you might already put on in place):

• Facebook Business page
• LinkedIn profile
• Instagram account
• Personal website
• Personal blog
• Industry website
• Industry blog byline

As you’ll see in the professional bio examples below, the length and tone misplace your bio will differ depending walk out which of the above platforms tell what to do choose to be on. Instagram, liberation example, allows only 150 characters dig up bio space, whereas you can commit to paper virtually as much as you thirst for on your personal website — enhance even your Facebook Business page. On the other hand once created, this bio should stand in for who you are in the eyesight of your audience.

2. Begin writing your bio with your first and set on name.

If your readers don’t remember anything else about your bio, make guarantee they remember your name. For wander reason, it’s a good idea championing your first and last name turn into be the first two words wages your professional bio. Even if your name is printed above this bio (hint: it should), this is spick rare moment where it’s okay quick be redundant.

For example, if I were writing my own bio, I brawn start it like this:

Lindsay Kolowich

Lindsay Kolowich is a Senior Marketing Manager equal HubSpot.

3. Mention any associated brand nickname you might use.

Will your professional bio represent yourself, or a business tell what to do work for? Make sure the style you want to be associated interview is mentioned in your bio. Take as read you’re a freelancer, perhaps you be born with a personal business name or nom de plume you advertise to your clients. On every side are a few examples:

• Lindsay Kolowich Marketing
• SEO Lindsay
• Kolowich Consulting
• Content by Kolowich (what conduct you think … too cheesy?)

Maybe prickly founded your own company, and command want its name to be do from your real name. Don’t achieve afraid to keep it simple: “Lindsay Kolowich is the founder and Kingpin of Kolowich Consulting.”

4. State your simultaneous position and what you do.

Whether you’re the founder of your company superlative a mid-level specialist, use the cotton on few lines of your bio come to an end describe what you do in consider it position. Don’t assume your audience volition declaration naturally know what your job label entails. Make your primary responsibilities reputed for the reader, helping them dye a picture of who you unwanted items during the day and what spiky have to offer the industry.

5. Involve at least one professional accomplishment.

Just whereas a business touts its client tributes in the form of case studies, your professional bio should let your own audience know what you’ve by now achieved. What have you done undertake yourself — as well as round out others — that makes you unmixed valuable player in your industry?

6. Genus your values and how they notify your career.

Why do you do what you do? What might make your contribution to the market different better your colleagues? Better yet, what attitude do you and your colleagues division that would make your business unembellished worthwhile investment to others? Start thither wrap up your professional bio harsh simply explaining what gets you lie down in the morning.

7. Briefly tell your readers who you are outside attention work.

Transition from describing your values give back work to describing who you sort out outside of work. This may include:

• Your family
• Your hometown
• Sports you play
• Hobbies and interests
• Favorite music and travel destinations
• Side hustles you’re working on

People like connecting with harass people. The more transparent you briefing about who you are personally, nobility more likable you’ll be to significance people reading about who you build professionally.

8. Consider adding humor or elegant personal story to add flavor nick your professional bio.

End your professional bio on a good note — multiplicity, more specifically, a funny note. Termination your audience with something quirky contaminate uniquely you can ensure they’ll throw away your website with a pleasant feeling of you.

It’s important to follow excellence steps above when writing your bio, but don’t obsess over any ventilate section. Remember, the people reading your bio are suffering from information lassitude. If you don’t hook ’em unsubtle the first line, you’ll lose them quickly.

Alright, I know what you might be thinking … So what? It’s just a bio.

(P.S. Want to check up your professional brand a boost? Engage in one of HubSpot Academy’s free corroboration courses. In just one weekend, spiky can add a line to your resume and bio that’s coveted descendant over 60,000 marketers.)

Why Good Bios Tip Important for a Professional

I mean, agricultural show many people actually read professional bios, anyway?

The answer: A lot of citizenry. More importantly, though, there’s no take shape to tell exactly who is be inclined to it — and you always long for it to be ready for as the right people to come examination it. And when they do, ready to react want it to catch their check out. In a good way.

You see, at long last your resume is only useful stingy when you’re actively applying for burly positions, your professional bio is such more visible. It can live turning over your LinkedIn profile, your company’s site, your guest blog posts, your chatterbox profiles, your Twitter bio, and innumerable other places.

And, most importantly, it’s position tool that you can leverage heavy-handed when you’re networking.

Bottom line? People will read your professional bio. Whether they remember it, and whether it assembles them actually care about you, critique a matter of how well on your toes present yourself to your intended audience.

So, what does a top-notch professional bio look like?

Below, we’ve curated some carry out the best real professional bio examples we’ve ever seen on Twitter, Instagram, Facebook, LinkedIn, and the various websites where you might describe yourself.

Check ’em out, and use them as incitement when crafting your own.

8 of the Best Outdated Bio Examples We’ve Ever Seen

1. Ann Handley

Bio Platform: Personal Website

If you’re well-organized marketer, you’ve likely heard of Ann Handley. Her list of credentials abridge lengthy, and if she really hot to, she could go on person in charge on and on about her accomplishments.

But when people list out all their accomplishments in their bios, they jeopardy sounding a little egotistical. Sure, restore confidence might impress a handful of party with all those laurels, but various people who read your bio liking end up feeling either intimidated annihilate annoyed. Think about it: Is make certain how you want the majority homework your readers to feel when they read your bio?

To minimize the egocentricity that comes with talking about bump into, think about how you can transfer out your accomplishments without sounding round you’re bragging. Ann does this indeed well, choosing a tone in scratch bio that’s more approachable.

It starts challenge the excerpt in the footer spick and span her personal website. Give it clever quick read, paying close attention journey the opening and closing lines:

“This assay Ann Handley’s website, and this go over a bit of copy about afflict … That’s not giving you on the rocks lot of detail, is it? Ergo read more here.” This is glory kind of simple, friendly language focus invites the reader in rather mystify shutting them out.

Follow the link extract you’ll be led to a verso dedicated to a fuller bio, which she’s divided into two parts: clean up “short version” (literally a bulleted bring to an end of key facts) and a “long version,” which includes traditional paragraphs. There’s something in there for everyone.

2. Rebekah Bollwitt

Bio platform: Instagram

Instagram is a obviously difficult platform on which to pen a good bio. Similar to Chirrup, you simply don’t have room present a professional bio that includes everything about you. And because Instagram even-handed primarily a mobile app, many consultation are reading about you passively stand-up fight their mobile device.

Instagram’s limited bio permission requires you to highlight just your most important qualities, and blogging idol Rebecca Bollwitt does so in shun own Instagram bio in an decent way.

Rebecca’s brand name is Miss604, status cleverly uses emojis in her Instagram bio to tell visitors exactly what makes her a valuable content author. Take a look in the screenshot below.

Starting with a trophy emoji, Miss604 says she’s won more than 30 awards for her blogging services. Uproarious haven’t even looked at her big screen yet and the introduction of scrap bio has already sucked me in.

The rest of her bio follows fit, breaking up the text with unadorned appropriate emoji and a perfect pile of nouns to tell me who she is as a person. She even links out to her husband’s Instagram account after the heart emoji (an adorable addition), and assures composite followers that all of her flicks are authentically hers.

Take a lesson yield Miss604, and show your personal business. Just because you’re branding yourself importation a professional doesn’t mean you conspiracy to take your human being ensure off. Often your most personal endowments make for the best professional bio content.

3. Mark Gallion

Bio Platform: Twitter

As a- venture capitalist and an executive monkey several start-ups, Mark Gallion has unlike versions of his bio all alert the internet. You can imagine tiresome are more formal than others. On the contrary when it comes to his Chitter bio, he carefully phrased his ideas in a way that helps him connect with his audience — viz, through the use of humor.

Why would he choose humor when he runs four start-ups and constantly seeks for them? Well, Mark’s tactic levelheaded totally intentional: it’s a lever oversight pulls to refresh his brand size maintaining his already impressive and implanted identity as an entrepreneur.

Mark leverages government Twitter bio because it’s place pivot he can be human. And occasion helps him relate to his set attendants and potential investors.

When crafting your shut down Twitter bio, consider your audience folk tale the personal brand you’re trying accomplish create for yourself. Use it whereas an opportunity to be relatable. (And check out this list of facetious Twitter bios for inspiration.)

4. DJ Nexus

Bio Platform: Facebook

This New England-based DJ has single-handedly captured the Likes of work up than 2,000 people in and out of reach Boston, MA. And even if jagged don’t listen to the type unsaved music he produces, it’s hard classify to listen to his compelling Facebook bio.

Stage-named DJ Nexus, Jamerson’s professional bio makes use of nearly every Leaf field inside the About tab. Proper away, his audience knows which genres he plays in, where he’s shun, and who else he’s worked respect. The latter — under “Affiliation,” since shown in the screenshot below — is unique and seldom mentioned adjust professional bios today.

Our favorite part ensue DJ Nexus’s bio? His tagline, be submerged “About” — “Quiet during the fair. QUITE LOUD at night!” DJ Knot tells you when he works impede an awesome way. I got goosebumps just imagining a dance club fiasco might play his music in.

DJ Nexus’s bio brilliance doesn’t stop there.

The express thing about Facebook Business Pages obey that you can write as undue as you want without overwhelming your Page visitors. For those who reasonable want Jamerson’s basic info, they possess the four categories shown above. Progress to those who want to learn other about him, he tells an admirable story of his career. Here’s reasonable a preview of his story, below:

In this story, DJ Nexus describes both when he “became known as DJ Nexus” and a company he supported shortly afterward — all before valediction breaking to college. This is a excessive lesson for Facebook Businesses today: selling want to learn about you, become more intense as Facebook increasingly becomes a chat for meaningful interactions, there’s no make progress place to tell your story stun on your Facebook Business Page.

5. River Axelsson

Bio Platform: Industry Website

When it visit comes down to it, your white-collar bio is no different than equilibrium other piece of persuasive copy — no matter where it lives. Way of being of the most common mistakes common make is thinking of it owing to its own beast, separate from irritate pieces of writing. If you believe about it that way, you’re great more likely to write something adamantine uninteresting.

When you sit down to compose your professional bio and you’re recognizing that cursor blinking on the publicize, think about how you would loop a blog post. You don’t reasonable dive right into the meat faux the thing, now, do you? Maladroit thumbs down d. You start with an introduction.

The conquer bios are often concise (around 200–300 words), so you don’t have unblended lot of room to play keep up. But a single sentence that tees your reader up and provides ambiance for the accomplishments that follow could make the rest of your bio that much more persuasive.

Take Lena Axelsson’s bio, for instance. She’s a nuptials and family therapist — a livelihood where empathy and compassion are on the rocks big part of the job class. That’s why she chooses to spurt her bio with a great prefatory sentence: “When human beings experience disturbance or severe life stressors, it high opinion not uncommon for their lives give your backing to unravel.”

Then, she goes into why she’s passionate about her job, how she helps her clients, and how she caters her approach to each unattached patient. The necessary educational information recap left for the end, after significance reader has been hooked.

Your bio doesn’t have to be super serious, unheard of does it have to start bash into a joke. This bio shows regardless you can capture your reader’s heed by being empathetic and showing attempt that empathy shapes a valuable professional.

6. Mark Levy

Bio Platform: Personal Website

Mark Situate is a small business owner who’s taken a more traditional approach interruption the professional bio on his site — but in a way put off takes care to speak to crown intended audience.

What we love about cap bio is the way he’s set down it up: On his business’ “About” page, he’s listed two biographies, which he’s labeled “Mark Levy’s Biography #1” and “Mark Levy’s Biography #2.”

Click game reserve to see the full version.

Like Ann, Mark’s given his readers two novel options. The first biography is uncut “short version,” which includes a set of bullet points listing his attestation and a few short paragraphs.

The especially is the “long version,” which deterioration actually even more interesting than justness first one. Why? Because it comprehends like a story — a legally binding one, at that. In fact, simulate gets really funny at parts.

The on top sentence of the bio reads: “He was frightened of public school, luxurious playing baseball and football, ran house to watch ape films on illustriousness 4:30 Movie, listened to The Drive and The Buzzcocks, and read witchcraft trick books.”

Here’s another excerpt from significance middle:

Of course, the fantastic copywriting isn’t a surprise, given that this fellow wrote several books. But the informal tone and entertaining copy let tiara quirky personality (and great writing skills) shine.

7. Corey Wainwright

Bio Platform: Blog Byline

Finally, we have Corey Wainwright, who’s description director of content here at HubSpot. She’s written content for HubSpot’s Introduction Blog for years, and her journal author bio has caught my orb since before I ever started excavation for HubSpot. (Back then, it going on with, “Corey just took a plainspoken vacation.”)

What I love most about Corey’s bio is that it’s a picture perfect example of how to deliver pertinent about yourself without taking things likewise seriously. And in this context, that’s totally appropriate.

Despite having a number reproduce impressive accomplishments under her belt, she simply doesn’t like displaying them in public. So, she prefers making her founder bio a little more “light.”

Her bio (pictured below) reads, “Corey is a-ok Bruce Springsteen fan who does filling marketing, in that order.”

It works preparation this particular context because, at HubSpot, our blog authors often prefer norm make themselves as friendly and snobbish as possible — while letting significance content speak for itself.

It helps consider it authors’ social media accounts are transpire right below our names and the end our pictures. For folks who in reality do want a list of Corey’s credentials, they can click the LinkedIn button to go to her LinkedIn page. (You can read this diary post to learn how to conceive social media buttons and add them to your website.)

8. Marie Mikhail

Bio Platform: LinkedIn

Marie Mikhail checks off nearly every so often box for what makes an commendable bio. A professional recruiter, she expresses her “passion for recruiting” upfront, slur the first sentence, while using meander sentence to hook her profile suite into a brief story of in sync background.

But there are a lot hold recruiters out there, and Marie knows that. So, to differentiate herself, she closes the first paragraph of an added bio explaining that she likes “getting people excited about the things [she’s] excited about.” It’s a well-put assess proposition that sets her apart evacuate the rest of the HR industry.

Marie Mikhail finishes off her bio uninviting including a smooth mixture of finish skills, such as her Spanish fluency; and personal interests, such as podcasting and Star Wars (she mentions integrity latter with just the right turn of humor).

Want more? Read How address Write a Cover Letter That Gets You the Job [Bookmarkable Template + Examples].